The Euphoria star partners with Dr. Squatch to launch “Sydney’s Bathwater Bliss” — a natural soap infused with her actual bathwater, exfoliating sand, and forest-scented notes, available June 6 for $8.
Sydney Sweeney’s Latest Venture Is “Weird in the Best Way” — and Fans Can’t Get Enough
Sydney Sweeney is making waves — literally — with her latest beauty collaboration. The Anyone But You and Euphoria star has partnered with natural grooming brand Dr. Squatch to create a one-of-a-kind product: a limited-edition soap bar infused with the actress’s actual bathwater.
Titled Sydney’s Bathwater Bliss, the unique “bricc” of soap was born from an outpouring of tongue-in-cheek fan requests following her viral Dr. Squatch ad in 2023, which featured Sweeney lounging in a bubble bath and cheekily teasing viewers. “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney said in a press release. “It’s weird in the best way.”
The soap is more than just a publicity stunt — it boasts a rugged formulation that includes exfoliating sand, pine bark extract, and scent notes of pine, Douglas fir, and moss. The result? A woodsy, invigorating scent that bridges Sweeney’s glamor with the great outdoors.
John Ludeke, SVP of Global Marketing at Dr. Squatch, underscored the brand’s mission: “There’s no playbook for turning Sydney Sweeney’s actual bathwater into a bar of soap, but that’s exactly why we did it. This bar is bizarre, unexpected, and intended to get guys to think more deeply about the ingredients in the products they’re putting on their bodies.”
Only 5,000 bars of Sydney’s Bathwater Bliss will be available, each priced at $8 and accompanied by a signed certificate of authenticity. Fans can grab their bar starting June 6 at noon ET / 9 a.m. PT, and those eager to lather up before the drop can enter sweepstakes via Instagram and Dr. Squatch’s website to win one of 100 bars being given away to U.S. residents.
Sweeney, 27, remains amused and self-aware about the oddity of the campaign, embracing its viral nature while staying true to the message behind the soap. “Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural,” she said.
Reactions to the announcement have been as bubbly as the product itself — from fans gleefully claiming, “Thanks, I’ll take 100,” to others playfully raising an eyebrow: “Sydney honey I love you but I don’t know about this.”
Whether it’s a genius marketing move or just a quirky pop culture moment, Sydney’s Bathwater Bliss is undeniably a bold step in celebrity branding — suds and all.
