Alexis DeJoria has spent the last two decades rewriting what’s possible in NHRA drag racing. A multiple-time event winner, championship contender, and one of the most successful Funny Car drivers of her generation, DeJoria has competed and won at the highest levels of the sport at speeds exceeding 330 mph. She has stood atop national event podiums, led championship-caliber teams, and earned her place among NHRA’s elite in a category where precision, power, and mental toughness decide everything in under four seconds.
She is also one of the most influential women in modern motorsports history.
Now, that journey defined by wins, resilience, and relentless ambition will be captured in Life At Full Throttle, a feature-length documentary set to premiere in 2028. The film chronicles DeJoria’s 20-year rise through the ranks of NHRA Funny Car racing, offering an unprecedented look at the competition, sacrifice, and resolve required to survive at the sport’s highest level.
From the outside, DeJoria’s résumé speaks for itself. She became the highest-paid female NHRA driver in history and, at one point, the highest-paid female motorsport athlete in the world. But Life At Full Throttle goes far beyond the stat sheet. It pulls back the curtain on the moments fans never see the pressure inside the cockpit, the grind behind the scenes, and the personal cost of chasing excellence in one of the most unforgiving arenas in sports.
When DeJoria entered NHRA’s upper ranks nearly 20 years ago, women competing at the top of nitro drag racing were rare. She didn’t just arrive, she stayed. And she won. Earning respect in a male-dominated sport not through novelty, but through consistency, toughness, and results, DeJoria proved that gender would never define her ceiling. She became one of the sport’s elite because she performed like one.
That same mentality carried over when she took on dual roles as both driver and team owner of Alexis DeJoria Racing. Building a competitive operation from the ground up, DeJoria became the architect of her own success leading teams, developing talent, and making strategic decisions with the same precision she brought to the starting line. The documentary captures that evolution, showing how leadership, vision, and accountability are just as critical as horsepower.
Produced in partnership with Allen Henson Productions, Life At Full Throttle is backed by major national partners that mirror the scale and credibility of DeJoria’s career. Brands such as Bandero Tequila, Toyota Racing, and ROKiT Phones play a key role in supporting the film, underscoring the commercial strength, reach, and cultural relevance of both the project and its subject. Their involvement reflects the growing intersection of motorsport, media, and global brand storytelling.
Filmed across multiple NHRA seasons, the documentary features candid interviews with competitors, crew chiefs, engineers, officials, and fans, alongside never-before-seen footage from inside the pits and behind the scenes. It explores not only DeJoria’s technical mastery and competitive drive, but the mental and physical endurance required to compete at full throttle year after year.
Set for release during the 2028 NHRA season, Life At Full Throttle is positioned to be one of the most anticipated motorsport documentaries of the decade. The film will premiere through NHRA events and select industry screenings before reaching audiences via platforms including MotorTrend+, MAVTV, NHRA.TV, and major streaming services such as Apple TV, Amazon Prime Video, and Google Play. With distribution spanning more than 190 countries and an estimated global reach of 350 million viewers, the documentary is designed to resonate far beyond the drag strip.
But at its core, Life At Full Throttle isn’t just about racing. It’s about perseverance. It’s about leadership. And it’s about what it takes to carve out a lasting legacy in a sport that demands everything from those who dare to compete.
For Alexis DeJoria, this film isn’t a victory lap, it’s a reflection of a career still in motion. After 20 years of competition, breakthroughs, and history-making moments, her story continues to evolve. Life At Full Throttle captures how far she’s come, why it mattered, and why her impact on NHRA and motorsports as a whole will be felt for generations.
